If you've been behind the chair for any amount of time, you've probably heard one of these: "My clients don't buy retail." "I don't want to sound salesy." "They can get it cheaper somewhere else." "I don't like selling." For years, I thought retail was about products. I thought it was about shampoo bottles, styling products, ingredients, and price points. I thought the goal was to convince someone to buy something. And honestly? That mindset made retail feel awkward. Because